In a world of overproduction, Keoni Usi strips it all back with 7min—a raw, self-made album crafted in just three days that showcases his soulful blend of alternative R&B, indie, and emotional storytelling.

His album 7MIN is out now

Keoni Usi doesn’t follow trends—he builds worlds. In an era of glossy overproduction, the self-taught singer-songwriter leans into raw honesty, crafting his latest album 7min in just three days with nothing but close friends, minimal gear, and relentless vision. The result is a deeply personal, fully DIY project that captures the heart of what it means to create with intention.

Across eight tracks, Keoni moves fluidly between alternative R&B, indie, and soul, weaving themes of love, loss, and self-discovery into every lyric. Songs like “LOVING U” and “7 minutes” balance warmth with haunting reflection, delivering emotional depth through intimate storytelling and lush, self-made soundscapes.

With over 10,000 monthly listeners and placements on Spotify’s Vanguard and Fresh Finds playlists, Keoni is proof that authenticity still cuts through. No major label. No viral gimmicks. Just one artist, carving his own lane with soul, skill, and something real to say.

eat what you love

do what you love

be who you love

@7min_project

7MIN MERCH

7 MIN

In an era where overproduction often overshadows raw creativity, independent artist Keoni strips it all back with a bold new project—conceived, recorded, and finalized in just three days. Locked in a room with close friends, minimal gear, and an unshakable vision, Keoni transformed an idea into reality, embracing a fully homemade, DIY approach. With every sound, lyric, and detail shaped on an independent artist’s budget, this project is a testament to what can be achieved with pure passion and creative synergy.

With 7min, Usi showcases his ability to translate raw feelings into music that resonates. From the warmth of "LOVING U," which captures the comfort of deep connection, to the haunting introspection of "7 minutes," which reflects on the passage of time, the album takes listeners on a deeply emotional journey. His lyrical vulnerability and evocative soundscapes create an experience that is both personal and universally relatable.

Discography

From atmospheric R&B to introspective acoustic ballads, Keoni Usi’s discography highlights a versatile artist coming into his own with clarity and purpose.

SMOKE

CONVENIENCE

AIR IT OUT

DADDYS GIRL

STEVIE WONDER

BROKE MAN

STEVIE LIVE

RODEO CLOWN

LOVING U

7 MIN